It used to be called role models, now it’s called influencers. The difference is the pay-off! All players today are Influencers and have fans who follow them directly through the social media. This can generate additional income for some players. The Croesus is, as always, the perfectly marketed Christiano Ronaldo who, with his 220 million followers on Instagram, earns an additional 50 million Euros per year. However, advertising contracts must always be in line with the contractual situation with the club. So you can quickly get a twist here.